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An effective Google Keyword Marketing Research is very important for a good SEO. It is through proper keyword analysis you hit number one in any search engines preferably Google. Through out the topic ill quote Google alone because i prefer Google as a best tool than any other search engines to drive traffic and ill be explaining the whole process of keyword research using Google tools alone.

So why is it necessary to have a good Google Keyword Marketing Research ?
To identify what exactly are the customers/users are searching for
To identify what keyword term can be used to rank with lesser competition and generate higher traffic
To identify what keyword terms related to your interests are searched most.

How to conduct a effective Google Keyword Marketing Research

So that now we understand why in simple it is necessary to have a good Google Keyword Marketing Research, now let us go through the step by step process in conducting an effective Google keyword research.

Tools required to conduct Google keyword marketing research:
Google Adwords Keyword Tool
Google Search based Keyword Tool

Part 1 : Using Google Adwords Keyword Tool

I personally suggest you using Google Adwords Keyword Tool to get related keyword synonyms. To show you how it works just go to Google Adwords Keyword Tool and fill in your keyword term. Just to demonstrate with an example i have used the term "Keyword Research".



Google Keyword Adwords Tool

Once the captcha is entered i get a list of related synonyms. Personally i use this tool to check the advertiser competition. According to the below figure i now can check for what keyword terms the competitors are bidding for and the search volume.



Google Keyword Adwords Tool:Synonyms
If your an Adwords marketer this tool really comes handy and personally i use this tool to analyse the related synonyms for a keyword. For the search term "Keyword Research" i have received 135 related synonyms, which is really good.


Google Keyword Adwords Tool: 135 Results

The advantages of using this tool is not that you can go through popular keyword synonyms and competition but also the estimated Avg cost per click(CPC). We can see that from the below images for the two terms "keyword research" and "Keyword Marketing Research" a very high bid is in place. Using this information as a publisher you could earn money through your Google Adsense campaign as well.



Google Keyword Adwords Tool: CPC

Part 2 : Using Google Search-based Keyword Tool

Now that we have gone through Google Adwords tool in brief. As a marketer and a SEO consultant i really recommend this tool for publishers to identify your real competition and search volume for the keyword term. Once you go to this site Google Search based Keyword Tool you will be asked to enter your "website" or

"words or phrases". Keep the "Website" as it is and type your keyword term on "With words or phrases".



Google Search based Keyword Tool

Once entered you will be listed with related synonyms along with the search volume for each month which is based on actual search queries and the real competition for each keyword term. Analysing these data, it could really help you dominate search engine ranking.



"Google Keyword Ideas"

This tool also allows you to filter data based on your requirements, which is demonstrated below. Using this filter option you could initially check for low competition key terms and really dominate the keyword term and start driving traffic.



Google Search based Keyword Tool: Filters


Google Search based Keyword Tool: Filters

Assuming you have understood these important tools in Google keyword marketing research let us now see how we could use Google search engine to analyse the possibilities of ranking for less competitive terms very quickly.

Ill demonstrate this process using "Google Keyword Research" as an example taken from the figure "Google Keyword Ideas". This has a very low competition and this term is queried 440 times per month.

How to Search for competition on Google

"Google Keyword Research"



Google Search Results with Quotes

As i have chosen "Google Keyword Research" as an example on my demonstration, if you go to Google when you enter this term with double quotes you will get 497,000 results. Which means this specific term has been used in 497,000 pages which seems competitive. But for a page to rank the On-page optimization factor is very important. So let us now drill now further more

intitle:"Google Keyword Research"



Google Search Results with Quotes+Title Tag

Alright for a good SEO and a page to rank the title tag is one important factor. The above figure demonstrates the number of pages that has used the keyword term "Google Keyword Research" and from this figure we can observe that it has drilled down the competition for 63,200 results, which is very good. And to drill down even further more to its root level let us now check for the pages that are using the keyword term "Google Keyword Research" on their URL (Uniform Resource Location).

intitle:"Google Keyword Research" inurl:"Google Keyword Research"



Google Search Results with Quotes+Title Tag+URL

Wola, its much more better the competition is further drilled down to 601 pages. Which is seemingly easy to dominate.

If the tools and steps explained are very well managed and used you could really drive traffic very quickly and dominate for a number of keyword terms. Google Keyword Marketing Research is very important and i hope you benefited from this article.